Paris, November 20th, 2007. MEMUP, the French specialist of digital entertainment, today announced the launch of two new PMP (Portable Media Player) releases, M40 and Wizzle, and of a new Keos video pocket player release.

Surfing on the success of the latest products it marketed for Christmas Season, in particular the PMP Orizon and the Sweet perfumed flash storage drive, the French maker is already preparing for 2008 with ultra-design products with range of all the purses.

“The past few months have been particularly successful for Memup”, explains Pierre Girard, the company’s Europe Marketing Director. “Our PMP Orizon, which was launched only two months ago, is about to become one of our best-sellers of this year-end, and our Vidéo Kazz and Kadance players have achieved the outstanding performance of getting established among market’s giants on the European level”.

To build on these great successes, the company has been strengthening its two ranges with three new ultra-design multi-feature products that offer, as always, unbeatable value for money.

• Keos, an ultra-design touch sensitive video pocket player with a double jack to romantically share video, music and pictures
• Wizzle, a multi-purpose ultra-slim PMP in pocket format
• M40, the market’s cheapest PMP that features television recording

Profiled design, touch sensitive, double jack… Keos is an extremely elegant video pocket player which, in addition to traditional audio, radio and podcast functions, also features video and photo display in horizontal reading with a 2-inch TFT screen, one of the largest of its category.

As a pocket studio, with its double jack, it enables sharing of music, video and pictures with friends or one’s beloved partner. You may extend its storing capacity even more and exchange data thanks to its microSD cards reader.

As a smart combination of a pocket format and an ultra-slim technology, Wizzle is the most compact and most discreet of all Portable Media Players!!

Compactness is not sacrificed on the altar of functionalities and quality. Wizzle enables reading of video (AVI), music (MP3, WMA) and photos (JPG, BMP) on its TFT 3.5-inch large screen, while both useful and playful features – SD cards reader, radio, dictaphone, podcast or even karaoke – may be used. Its embedded loudspeakers also enable sharing of songs and movies with several people.

More than one asset is hidden behind the 16:9 large screen and the highly trendy shape of the M40, the Orizona’s little brother. This video, MP3 and photo reader enables recording of television and is also capable of reading your pocket player’s videos on your TV.

It has a whole range of very complete functionalities (radio, dictaphone, SD/MMC reader, embedded stereo loudspeakers). Thanks to its reduced size, it easily slips into pocket so that its media library may be enjoyed at any time. Its 4-inch TFT screen features 16 millions colours for an unmatched definition and an optimal rendering of high-definition images.